Tag Archives: e-estonia

In Estonia, firewall lessons are the new duck-and-cover drills

bert the turtle

Readers of this blog are well aware of Estonia’s cybersophistication. Unfortunately, its innovations and leadership in state-of-the-art online voting, tax filing, and money transfer has made the country a target for malicious cyberattacks. Exhibit A: the denial-of-service attacks of April and May 2007, which closed down critical Estonian government and business websites and froze the country’s automated teller machine and mobile phone networks.

Vaino Reinart, Estonia’s ambassador to Canada, Mexico, and the United States (yes, all three; a busy man!), addresses the issue of cyber-security in a thoughtful piece in today’s National Post. He discusses many of the steps Estonia has taken to strengthen its cyber defenses in anticipation of the next attack. What caught our eye was the disclosure that cyber-defense training begins in childhood for all of the country’s citizens (emphasis added):

We have increased IT education in our universities as well as included computer safety classes in primary and secondary school curricula.

Thus the modern face of civil defense. In the old days, pre-Internet, we had duck-and-cover drills; now, children learn to build firewalls.

Estonian e-voting, complete with automatic voter registration

In Estonia, you would be.

In Estonia, you would be.

Estonia was the world’s first country to enable online voting in national elections. But how exactly does it work? Thad Hall posted a nice overview of Estonia’s e-voting system today over on Election Updates. Here is the key passage:

In Estonia, when you turn 18, you are automatically registered to vote at your address at that time. In addition, the person obtains a national identification card that has both a photo identification component and a digital signature. The identification card can be used for a variety of reasons, including making banking transactions …. Then, every time a person moves, they notify the local government of their move and their registration is automatically updated.

Tying in voter registration with one’s official identity card that also facilitates banking transactions is a neat little package that certainly affirms Estonia’s “E-stonia” reputation (read more here and here). But adding in automatic voter registration at age 18 is an inspired stroke that can’t help but boost voter participation and strengthen democracy. Other countries could learn something useful here.

More juice for the E-stonia brand

wifi_eeSome good news for the “E-stonia” brand. The Economist Intelligence Unit just released its annual IT industry competitiveness index, and Estonia again outpaced all of its formerly Communist neighbors in Central and Eastern Europe. Overall, Estonia placed 23rd out of the 66 countries ranked, an improvement of one place from last year. Estonia also topped fellow EU members Italy (#24), Spain (#25), Portugal (#30), and Greece (#32).

Number 1 in the world was again the U.S., but the greatest improvement was clocked by #2 Finland, up from #13 last year. Bottom of the list (#66) was once again Iran.

There’s a good overview of the rankings from a Baltic perspective at the Baltic Course.

Estonian branding starts at the top

Konstantin_Pats_1934There seems to be an unwritten rule about how heads of state pose for their portraits. Whether they’re smiling (see, for example, South Africa and Finland), frowning (Russia), or projecting a carefully-composed neutrality (China, Poland, and the US), heads of state pose as a rule without props. But here, as in so many areas, Estonia breaks the mold.

First some quick background. Toward the end of my book I discuss how Estonia has successfully branded itself as “E-stonia” (or as it is sometimes styled, “E-Estonia”): a tech-savvy country that leads in Internet innovation and is all over Web 2.0. And of course this is not just hype. Readers of this blog are no doubt aware of the evidence backing the “E-stonia” brand:

  • Massive wi-fi coverage in all Estonian cities
  • 100 percent cell-phone coverage
  • Massive cell phone penetration (there exists about a cell phone and a half for each man, woman, and child in the country)
  • Estonia was the first country to enable online voting in national elections
  • Two-thirds of banking transactions completed online
  • 90 percent of Estonians file their taxes online

All very good. But any marketing professional will tell you that a successful branding effort must be pervasive and all-encompassing. Estonians seem to understand this intuitively, as even the country’s president, Toomas Hendrik Ilves, is in on the branding campaign: on the president’s official website, in the first photo to greet visitors to this homepage of the Republic of Estonia, President Ilves is posed — behind a laptop computer.

Did he just happen to be paying bills or voting or filing his taxes when he was captured by the camera? Well, this being E-stonia, I do believe that he was.

(And as for that frowning visage above, it is Konstantin Päts, president of independent Estonia in the 1930s. No props for him.)